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Advertising and analytics software maker Samba TV withdraws $75 million IPO

May 13, 2022

Samba TV, which provides AI-driven advertising and analytics software for connected TVs, withdrew its plans for an initial public offering on Friday. It originally filed in November 2021 with a proposed deal size of $75 million.

Samba TV provides AI-driven content identification software that is embedded in connected TVs (CTVs) sold by original equipment manufacturer brands across the globe. Using data collected from consenting viewers, as well as licensed data, the company provides customers with critical tools to optimize how they plan, buy, and measure their advertising campaigns to reach their preferred audiences.

The San Francisco, CA-based company was founded in 2008 and booked $123 million in revenue for the 12 months ended September 30, 2021. It had planned to list on the NYSE under the symbol SMBA. BofA Securities, Evercore ISI, and Oppenheimer & Co. were set to be the joint bookrunners on the deal.