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Samba TV Withdrawn, NYSE: SMBA

Provides AI-driven advertising and analytics software for connected TVs.

Industry: Technology

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Industry: Technology

We are transforming internet Connected TVs (CTVs) into a platform for our customers, which are comprised of brands, agencies, content programmers, publishers and measurement and advertising vendors, to build attentive, engaged audiences. Our AI-driven content identification software is embedded in CTVs sold by leading original equipment manufacturer (OEM) brands across the globe. Through our software, we form direct relationships with millions of viewers, who provide us consent to collect their viewership data. Using the data we collect, as well as data we license, we provide customers with critical tools to optimize how they plan, buy and measure their advertising campaigns to reach their preferred audiences. We are active in six countries today, with ambitions to expand into the more than 100 countries where CTVs integrated with our technology are sold. Our Audience and Data products help our customers overcome the challenges created by this viewership fragmentation. Our Audience offering utilizes our proprietary data and data science methodology to enable highly effective, highly targeted advertising across CTV and other devices. Our Data offering enables customers to plan their advertising campaigns and then measure the effectiveness of those campaigns across devices.
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IPO News for Samba TV
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IPO Data
IPO File Date 11/16/2021
Offer Price
Price Range n/a
Offer Shares (mm) n/a
Deal Size ($mm) $75
Lock-Up Date IPO Pro Only
Street Research IPO Pro Only
IPO Data
IPO Date
Offer Price
Price Range n/a
Offer Shares (mm) n/a
Deal Size ($mm) $75
Lock-Up Date IPO Pro Only
Street Research IPO Pro Only
Underwriters
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Company Data
Headquarters San Francisco, CA
Founded 2008
Employees 262
Website www.samba.tv