Baozun, which partners with brands to provide e-commerce and logistics services in China, announced terms for its IPO on Friday.
The Shanghai, China-based company plans to raise $143 million by offering 11 million ADSs at a price range of $12 to $14. At the midpoint of the proposed range, Baozun would command a fully diluted market value of $704 million.
Baozun, which was founded in 2007 and booked $255 million in sales for the 12 months ended December 31, 2014, plans to list on the NASDAQ under the symbol BZUN. Morgan Stanley, Credit Suisse and BofA Merrill Lynch are the joint bookrunners on the deal. It is expected to price during the week of May 18, 2015.
