RumbleOn ^{Priced, Nasdaq: RMBL}

We operate a capital light disruptive e-commerce platform facilitating the ability of both consumers and dealers to Buy-Sell-Trade-Finance pre-owned motorcycle and other power sport and recreation vehicles, or power/rec vehicles, in one online location. Our goal is to transform the way motorcycles and other power/rec vehicles are bought and sold by providing users with the most efficient, timely and transparent transaction experience. Our initial focus is the market for 650cc and larger on-road motorcycle brands, particularly those concentrated in the Harley-Davidson brand. We will look to extend to additional power/rec vehicle types and products as the platform matures, including ATVs, personal watercraft, snowmobiles, side-by-sides, boats, and both towable and motor coach RVs. Serving both consumers and dealers, through our unique online platform, we make cash offers for the purchase of their vehicles and intend to provide them the flexibility to trade, list, or auction their vehicle through our website and mobile applications. In addition, we offer a large inventory of used vehicles for sale along with third-party financing and associated products. Our operations are designed to be scalable by working through an infrastructure and capital light model that is achievable by virtue of a synergistic relationship with dealer partners. We utilize dealer partners in the acquisition of motorcycles as well as to provide inspection, reconditioning and distribution services. Correspondingly, we earn fees and transaction income, and dealer partners will earn incremental revenue and enhance profitability through increased sales, leads, and fees from inspection, reconditioning and distribution programs.