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MediaAlpha Priced, NYSE: MAX

Provides an automated digital ad buying platform for the insurance industry.

Industry: Technology

Latest Trade: $40.78 +2.11 (+5.5%)

First Day Return: +67.7%

Return from IPO: +103.5%

Industry: Technology

Our mission is to help insurance carriers and distributors target and acquire customers more efficiently and at greater scale through technology and data science. Our technology platform brings leading insurance carriers and high-intent consumers together through a real-time, transparent, and results-driven ecosystem. We believe we are the largest online customer acquisition channel in our core verticals of property & casualty insurance, health insurance, and life insurance, supporting over $1 billion in Transaction Value across our platform over the last two years. We believe in the disruptive power of transparency. Traditionally, insurance customer acquisition platforms operated in a black box. We recognized that a consumer may be valued differently by one insurer versus another; therefore, insurers should be able to determine pricing granularly based on the value that a particular customer segment is expected to bring to their business. As a result, we developed a technology platform that powers an ecosystem where buyers and sellers can transact with full transparency, control, and confidence. We have multi-faceted relationships with top-tier insurance carriers and distributors.
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IPO News for MediaAlpha
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IPO Data
IPO File Date 10/05/2020
Offer Price $19.00
Price Range $18.00 - $20.00
Offer Shares (mm) 9.3
Deal Size ($mm) $176
Lock-Up Date IPO Pro Only
Street Research IPO Pro Only
IPO Data
IPO Date 10/27/2020
Offer Price $19.00
Price Range $18.00 - $20.00
Offer Shares (mm) 9.3
Deal Size ($mm) $176
Lock-Up Date IPO Pro Only
Street Research IPO Pro Only
Underwriters
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Company Data
Headquarters Los Angeles, CA
Founded 2011
Employees 89
Website www.mediaalpha.com