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Direct Digital Holdings Priced, Nasdaq: DRCT

Provides an end-to-end programmatic advertising platform to SMBs.

Industry: Technology

Latest Trade: $2.23 0.00 (0.0%)

First Day Return: -45.5%

Return from IPO: -59.5%

Industry: Technology

We are an end-to-end, full-service programmatic advertising platform primarily focused on providing advertising technology, data-driven campaign optimization and other solutions to underserved and less efficient markets on both the buy- and sell-side of the digital advertising ecosystem. Direct Digital Holdings, Inc. is the holding company for the business formed in 2018 by our acquisitions of Huddled Masses, LLC (“Huddled Masses”) and Colossus Media, LLC (“Colossus Media”). Colossus Media operates our proprietary sell-side programmatic platform operating under the trademarked banner of Colossus SSP™ (“Colossus SSP”). Huddled Masses is the platform for the buy-side of our business. In 2020, we acquired Orange142, LLC (“Orange142”) to further bolster our overall programmatic buy-side advertising platform and to enhance our offerings across multiple industry verticals such as travel, healthcare, education, financial services, consumer products, etc. with particular emphasis on small- and mid-sized businesses (which we define as companies with revenue between $5 million and $500 million) transitioning into digital with growing digital media budgets.
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IPO Data
IPO File Date 11/15/2021
Offer Price $5.50
Price Range $5.50 - $7.50
Offer Shares (mm) 2.8
Deal Size ($mm) $15
Lock-Up Date IPO Pro Only
Street Research IPO Pro Only
IPO Data
IPO Date 02/10/2022
Offer Price $5.50
Price Range $5.50 - $7.50
Offer Shares (mm) 2.8
Deal Size ($mm) $15
Lock-Up Date IPO Pro Only
Street Research IPO Pro Only
Underwriters
The Benchmark Company
Roth Capital
Company Data
Headquarters Houston, TX, United States
Founded 2018
Employees at IPO 52
Website www.directdigitalholdings.com

Direct Digital Holdings (DRCT) Performance