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Lifestyle brand developer MGO Global prices IPO at $5

January 13, 2023

MGO Global, which is building a portfolio of lifestyle brands led by Lionel Messi's Messi Brand, raised $8 million by offering 1.5 million shares at $5, as expected.

Anchored by its end-to-end, scalable brand development platform, MGO Global signed a global licensing agreement in October 2018, which was later replaced by the Messi License with pro soccer player Lionel Messi, to spearhead the creation of "The Messi Brand." The Messi Brand is a premium line of casual wear, accessories, and home décor, and its design team is led by MGO co-founder and Chief Design Officer Virginia Hilfiger. The Messi Brand currently represents the first and only asset in MGO Global's portfolio.

MGO Global plans to list on the Nasdaq under the symbol MGOL. Boustead Securities and Sutter Securities acted as joint bookrunners on the deal.