Bankrate, Inc., a leading publisher, aggregator and distributor of personal finance content on the Internet, filed on Friday with the SEC to raise up to $500 million in an initial public offering. The North Palm Beach, FL-based company, which was founded in 1976, booked $301 million in pro forma sales last year. Goldman, Sachs & Co., BofA Merrill Lynch, Citi and J.P. Morgan are the lead underwriters on the deal. No pricing terms were disclosed.

