Mattress Firm Group, the largest omnichannel mattress specialty retailer in the US, filed on Friday with the SEC to raise up to $100 million in an initial public offering. However, this is likely a placeholder for a deal we estimate could raise up to $500 million.
Mattress Firm states that it is the largest omnichannel mattress specialty retailer in the US by retail mattress revenue, with an approximate 20% market share as of the end of 2020, as well as the number one retailer for Tempur-Pedic, Serta, Sealy, Purple, Stearns & Foster, and Beautyrest brands. The company operates through a network of 2,353 retail stores nationwide, and digital platforms including MattressFirm.com and Sleep.com.
The Houston, TX-based company was founded in 1986 and booked $4.4 billion in sales for the 12 months ended September 30, 2021. It plans to list on the NYSE under the symbol MFRM. Mattress Firm Group filed confidentially on September 17, 2021. Goldman Sachs, Barclays, Jefferies, UBS Investment Bank, Guggenheim Securities, Piper Sandler, and Truist Securities are the joint bookrunners on the deal. No pricing terms were disclosed.
