E-Commerce China Dangdang, which operates a leading e-commerce platform in China with six million active customers, filed on Wednesday with the SEC to raise up to $200 million in an initial public offering. The Beijing-based company, which was founded in 2000 and booked $218 million in sales last year, plans to list on the NYSE under the symbol DADA. Proceeds from the offering will be used to expand the company's product offerings, which currently include publication, electronics, beauty and personal care, apparel and home decor. Credit Suisse and Morgan Stanley are the lead underwriters on the deal, for which pricing terms and timing were not disclosed.
