SodaStream International and The Fresh Market highlighted as Renaissance Capital's Featured IPOs

Two companies planning to approach the public market this week are retailers hoping to attract investor interest on the increasingly popular consumer trend of healthy living. Headquartered in Israel, SodaStream International (SODA) is the world's leading provider of home carbonation systems, which allow customers to make their own sparkling water and all-natural soda. The company offers soda makers ranging from $79 to $199, as well as consumable products, such as CO2 refills, reusable bottles, and over 100 added flavors including cola, root beer, grapefruit and lemonade. With an average household penetration of 5% to 15% in its established Western European markets, SodaStream is now turning its focus to the US, where it recently began a nationwide launch at retailers such as Bed Bath & Beyond, Macy's and Crate & Barrel. The company, which was acquired in 2007 by Israeli private equity firm Fortissimo Capital, plans to raise $90 million and list on the NASDAQ under the symbol SODA. J.P. Morgan and Deutsche Bank Securities are the lead underwriters on the deal.

Read our full IPO Commentary.