Brilliant Earth Group, a digital-first retailer of ethically sourced fine jewelry, filed on Monday with the SEC to raise up to $100 million.
Brilliant Earth states that it is a digital-first jewelry company and a global leader in ethically sourced fine jewelry. The company offers a collection of premium-quality diamond engagement and wedding rings, gemstone rings, and fine jewelry, conceptualized by its in-house design studio and then brought to life by expert jewelers. Brilliant Earth has sold to consumers in all US states and over 50 countries, and has served over 370,000 customers through its e-commerce platform and 13 showrooms.
The San Francisco, CA-based company was founded in 2005 and booked $323 million in sales for the 12 months ended June 30, 2021. It plans to list on the Nasdaq under the symbol BRLT. Brilliant Earth Group filed confidentially on June 11, 2021. J.P. Morgan, Credit Suisse, Jefferies, and Cowen are the joint bookrunners on the deal. No pricing terms were disclosed.
