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Retail brokerage Robinhood plots its billion-dollar debut

July 28, 2021

Founder-led Robinhood Markets (HOOD) has quickly become a household name with its zero-commission retail brokerage product. Although legacy industry players also cut commissions to zero in late 2019, Robinhood has accelerated growth since, largely due to a dramatic uptick in retail trading following the onset of COVID-19. This dramatic growth has led to increased regulatory scrutiny. It now believes it has resolved the main regulatory issues, and plans to continue its growth by adding new products and services with a vision of becoming the go-to location for its customers' financial needs. It also targets international expansion.

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