Better Choice, which makes pet food and other pet products, filed on Monday with the SEC to raise up to $50 million in an initial public offering. The company is currently listed on the OTCQX (BTTR).
Better Choice is an omni-channel supplier of premium pet food products under the Halo and TruDog brands. The company sells its products through e-commerce platforms like Chewy (CHWY) and Amazon, brick and mortar outlets like Petco (WOOF) and PetSmart, direct to consumer through its own website, and internationally. The company believes it will continue to benefit from the humanization of pets and increased consumer focus on health and wellness.
The Tampa, FL-based company was founded in 2001 and booked $41 million in sales for the 12 months ended March 31, 2021. It plans to list on the NYSE American but has not selected a symbol yet (RC ticker: BTRC.RC). D.A. Davidson is the sole bookrunner on the deal. No pricing terms were disclosed.
