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Wellness products supplier The Bountiful Company files for a $100 million IPO

April 12, 2021
BTFL

The Bountiful Company, a vertically-integrated supplier of branded vitamins and wellness products, filed on Monday with the SEC to raise up to $100 million in an initial public offering.

The Bountiful Company is a pure play branded leader in the global nutrition category, stating that its scaled platform is the largest in North America and one of the three largest globally. Its portfolio contains its Strategic Brands and Niche/Private Brands. The company's Strategic Brands consist of its largest, fastest-growing, and higher-margin category leaders, including Nature's Bounty, Solgar, Osteo Bi-Flex, Pure Protein, and Puritan's Pride.

The Ronkonkoma, NY-based company was founded in 1971 and booked $2.2 billion in sales for the 12 months ended December 31, 2020. It plans to list on the NYSE under the symbol BTFL. The Bountiful Company filed confidentially on February 10, 2021. Morgan Stanley, J.P. Morgan, KKR, Evercore ISI, Jefferies, Credit Suisse, BofA Securities, RBC Capital Markets, BMO Capital Markets and Mizuho Securities are the joint bookrunners on the deal. No pricing terms were disclosed.