Everyday Health, which provides consumers, advertisers and partners with a broad portfolio of health websites, filed on Friday with the SEC to raise up to $100 million in an initial public offering. The Brooklyn, NY-based company, which was founded in 2002 and booked $84 million in sales over the last 12 months, primarily generates revenue from the sale of advertising and sponsorships, as well as subscription fees to certain websites within the portfolio. The Everyday Health portfolio provides access to a wide range of consumer health websites, including EverydayHealth.com, SouthBeachDiet.com and Drugstore.com. The company plans to list on the NASDAQ under the symbol EVDY; it is backed by several venture capitalists including Rho Ventures (25%), Scale Venture Partners (8%) and Foundation Capital (6%). Goldman Sachs and J.P. Morgan are the lead underwriters on the deal, for which pricing terms and timing were not disclosed.
