As Casper Sleep (CSPR) markets its $150 million IPO, prospective investors will likely put Purple Innovation (Nasdaq: PRPL) at the top of their list of comparable companies.
Casper and Purple are both fast-growing "bed-in-a-box" makers selling premium memory foam mattresses direct to consumers online, and increasingly in traditional retail outlets. Both were founded in the past 10 years, have a similar number of employees, and sell a standard Queen-sized mattress for about $1,100.
Here's how the two stack up:
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Read about how Casper's down-round impacts its investors' returns.
Read about why Casper chose now to go public.
