Well known for its $2,245 exercise bike and delivery via Mercedes vans, Peloton (PTON) uses the gross profits from equipment sales to offset customer acquisition costs and then generates recurring revenue from its $39/month subscriptions. The company recently launched a $4,295 treadmill, began to expand internationally and started producing a more diversified range of classes, including yoga and strength training.
The New-York based startup now plans to raise more than $1 billion in the year’s largest consumer IPO.
Here are four more things you need to know about Peloton.
