DIY Teeth Straightening from SmileDirect IPO

Founded in 2014 as a direct-to-consumer website selling clear, plastic teeth aligners from Align Technologies (Invisalign), SmileDirectClub (SDC) has rapidly expanded to become one of the largest providers in the US, having served over 700,000 customers to date. The company offers its aligners for $1,895, which it claims is up to 60% below traditional orthodontic treatments.

Here are four other things you need to know about SmileDirect ahead of its IPO.

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