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Latin American auction site MercadoLibre prices at the high end

August 10, 2007

MercadoLibre, the operator of Latin America's largest e-commerce trading platform, priced 16.1 million shares at $18, the high end of its proposed $16-$18 range. Founded by Stanford alums and backed by eBay, MercadoLibre has seen increasing traction in its markets, and recent acquisitions should help it further penetrate Latin America's sizable population, which exceeds 550 million. JPMorgan and Merrill Lynch headed the list of underwriters on the deal. The stock is expected to begin trading on the NASDAQ today under the symbol "MELI."