RightNow Technologies, a provider of on-demand customer service software over multiple communication channels, announced on Thursday that it has reduced the price for the shares in its IPO to $7, down -30% from its initial proposed range of $9-$11. The company has also reduced the number of shares offered to 6.3 million, based on a reduced number of shares being offered by insiders. Morgan Stanley is the lead manager on the deal, which is expected to price later today.