Odimo, an online retailer of brand name watches, fine jewelry and other luxury goods, revised its pricing terms in an SEC filing on Friday. The company plans to offer 3.1 million shares within a proposed price range of $9 to $10 after initially filing with a range of $11 to $13. Selling shareholders had planned to sell 625k shares but now they are not offering any shares. At the new valuation, Odimo has a proposed market cap of $68 million. CIBC World Markets is the lead manager on the deal, which is expected to price in the coming days.

