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Online retailer Baby Universe sets price range at $8 to $10

July 13, 2005

Baby Universe, an online retailer of brand name baby, toddler and maternity products in the US, released its pricing terms for its IPO on Wednesday. The company plans to sell 2 million shares at a proposed price range of $8 to $10. At the midpoint of the range, the company would have an initial market cap of $45 million. GunnAllen Financial and Wedbush Morgan are the underwriters on the deal. The company has filed to be traded on the AMEX under the ticker BUN.