In a sign of strong demand, online health insurance agent eHealth priced its 5 million share IPO at $14, a 27% premium to its proposed $10-$12 range. Through its online platform and partnerships with over 150 carriers, eHealth offers more than 5,000 health insurance products for individuals, families and small businesses. Morgan Stanley and Merrill Lynch acted as joint book-running managers for the deal. The stock is expected to commence trading on the NASDAQ under the ticker symbol "EHTH" on Friday.
