IncrediMail, a provider of personalized email software enabling consumers to add graphics and sound effects to their emails, priced its 2.5 million share offering at $7.50 a share, within the upper end of its proposed $6-$8 range. The small Israeli-based company, which has registered more than 57 million downloads of its free software application worldwide, booked $7.2 million in revenue in the twelve months ended September 2005 and generated an operating margin of 37%. IncrediMail plans to use the proceeds from the IPO to expand its sales presence in the U.S. and invest further in product development. Maxim Group LLC acted as the sole underwriter on the deal. The stock is expected to open for trading on Tuesday on the Nasdaq under the symbol "MAIL".
