WoWo prices IPO at $10 midpoint

WoWo, which operates an online mall connecting Chinese merchants and consumers, raised $40 million by offering 4 million ADSs at $10, the midpoint of the $9-$11 range. WoWo plans to list on the NASDAQ under the symbol WOWO. WoWo initially filed confidentially on 8/8/2014. Axiom Capital Management acted as a lead manager on the deal.