Liftoff Mobile, which provides AI-powered advertising and monetization software for mobile apps, refiled on Friday with the SEC to raise up to what we estimate could be $700 million in an initial public offering. The company previously filed for a $711 million IPO in January, before postponing, and eventually withdrawing it in February.
Liftoff Mobile, formed in 2021 through the merger of Liftoff and Vungle, provides an AI-powered platform that supports user acquisition and ad monetization for mobile app advertisers and publishers across various verticals like social media, finance, entertainment, and gaming. As of September 30, 2025, its software development kit is integrated into over 140,000 apps, connecting to approximately 1.4 billion daily active users worldwide, while serving over 1,000 marketers globally.
The Redwood City, CA-based company was founded in 2011 and booked $686 million in revenue for the 12 months ended December 31, 2025. It plans to list on the Nasdaq under the symbol LFTO. Liftoff Mobile filed confidentially on February 17, 2026. Goldman Sachs, Jefferies, Morgan Stanley, Barclays, RBC Capital Markets, UBS Investment Bank, Wells Fargo Securities, William Blair, Cantor Fitzgerald, Deutsche Bank, PJT Partners, WR Securities, Nomura Securities, BTIG, Needham & Co., and Raymond James are the joint bookrunners on the deal.
