AMASS Brands, a diversified premium beverage portfolio operator, filed on Thursday with the SEC to register its shares with the SEC and complete a direct listing on the Nasdaq. The shares of common stock listed will be sold by existing shareholders; AMASS Brands will not raise new capital in its listing. The company did not disclose the anticipated timing of its listing.
The Registered Stockholders plan to sell up to 12.4 million shares of common stock.
In December 2025, AMASS Brands sold shares in a Regulation Crowdfunding at $8.98 per share.
AMASS is a U.S.-focused premium beverage platform that develops and markets products across spirits, wine, and non-alcoholic alternatives. The company distributes through wholesale, on-premise, and direct-to-consumer channels, with a portfolio positioned around consumer trends toward premiumization, moderation, and wellness-oriented drinking occasions. Its strategy includes actively adjusting category exposure and brand investments in response to evolving demand trends, including recent portfolio changes in wine and a more selective near-term approach to spirits.
The Santa Maria, CA-based company was founded in 2016. It plans to list on the Nasdaq under the symbol AMSS. AMASS Brands filed confidentially on November 3, 2025. As a direct listing without a firm commitment offering, there are no underwriters on the deal; instead, Maxim will serve as financial advisor.
