Red Wisdom Creation, a Hong Kong-based multi-channel marketing platform aimed at younger consumers, raised the proposed deal size for its upcoming IPO on Thursday.
The Hong Kong, China-based company now plans to raise $28 million by offering 6.3 million shares at a price range of $4 to $5. The company had previously filed to offer 4.3 million shares at the same range. At the midpoint of the revised deal size, Red Wisdom Creation will raise 47% more in proceeds than previously anticipated.
Red Wisdom's core services are online influencer marketing and online precision marketing, which are typically delivered over one- to two-month project cycles which are executive on platforms like TikTok, Google, and YouTube. For influencer marketing, the company bundles influencer selection, content production, and campaign deployment, while its precision marketing service executes targeted advertising via banners or interstitials under "cost-per-mille" arrangements. It procures most of the underlying resources (e.g. integrated entertainer services, short-video promotions, live-stream e-commerce tools) from third parties.
Red Wisdom Creation was founded in 2019 and booked $14 million in revenue for the 12 months ended September 30, 2025. It plans to list on the Nasdaq, although it has not yet selected a symbol (RC ticker: RWSD.RC). Cathay Securities is the sole bookrunner on the deal.
