Liftoff Mobile, which provides AI-powered advertising and monetization software for mobile apps, announced terms for its IPO on Thursday.
The Redwood City, CA-based company plans to raise $711 million by offering 25.4 million shares at a price range of $26 to $30. At the midpoint of the proposed range, Liftoff Mobile would command a fully diluted market value of $5.5 billion.
Liftoff Mobile, formed in 2021 through the merger of Liftoff and Vungle, provides an AI-powered platform that supports user acquisition and ad monetization for mobile app advertisers and publishers across various verticals like social media, finance, entertainment, and gaming. As of September 30, 2025, its software development kit is integrated into over 140,000 apps, connecting to approximately 1.4 billion daily active users worldwide, while serving over 1,000 marketers globally.
Liftoff Mobile was founded in 2011 and plans to list on the Nasdaq under the symbol LFTO. Goldman Sachs, Jefferies, Morgan Stanley, Barclays, RBC Capital Markets, UBS Investment Bank, Wells Fargo Securities, William Blair, Cantor Fitzgerald, Deutsche Bank, PJT Partners, Nomura Securities, BTIG, Needham & Co., and Raymond James are the joint bookrunners on the deal. It is expected to price the week of February 2nd, 2026.
