Bob's Discount Furniture, a budget retailer of furniture and bedding, filed on Friday with the SEC to raise what we estimate could be up to $400 million in an initial public offering.
Bobs Discount Furniture operates as a national omnichannel retailer of value home furnishings, managing 206 showrooms across 26 US states as of September 28, 2025. During the Fiscal Year 2024, 61% of its revenue came from New England, New York, and the Mid Atlantic region. Bobs offers an assortment of furniture through a Good, Better, Best pricing strategy, maintaining an average order value of approximately $1,400 per transaction, with most deliveries completed in as few as three days via five distribution centers and 46 third-party regional depots. Additionally, it serves a customer base of 2.9 million active users as of December 28, 2025, with 73% of in-store customers engaging across multiple channels in fiscal year 2025.
The Manchester, CT-based company was founded in 1991 and booked $2.3 billion in revenue for the 12 months ended September 30, 2025. It plans to list on the NYSE under the symbol BOBS. Bob's Discount Furniture filed confidentially on September 19, 2025. J.P. Morgan, Morgan Stanley, RBC Capital Markets, UBS Investment Bank, BofA Securities, Evercore ISI, and Goldman Sachs are the joint bookrunners on the deal. No pricing terms were disclosed.
