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SPAC Social Commerce Partners files for a $100 million IPO, targeting direct selling

November 24, 2025

Social Commerce Partners, a blank check company targeting the direct selling industry, filed on Monday with the SEC to raise up to $100 million in an initial public offering.

The company plans to raise $100 million by offering 10 million units at a price of $10.00. Each unit consists of one share of common stock and one-half of one warrant, exercisable at $11.50.

Social Commerce Partners is led by CEO and Chairman Stuart Johnson, the CEO and Channel Expert at Direct Selling News. He is joined by CFO and Director Michael Rollins, the COO and Partner at Calabrese Consulting. The SPAC plans to target companies involved with direct selling that have a proven growth trajectory, are product-driven and customer-focused, with diversified and differentiated offerings, and a digital focus, among other characteristics.

The Plano, TX-based company was founded in 2025 and plans to list on the Nasdaq under the symbol SCPQU. Social Commerce Partners filed confidentially on September 5, 2025. BTIG is the sole bookrunner on the deal.