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Autonomous lawn care equipment manufacturer Firefly Automatix sets terms for $25 million IPO

October 23, 2025
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Firefly Automatix, a manufacturer of autonomous lawn mowing and agricultural machinery, announced terms for its IPO on Thursday.

The Salt Lake City, UT-based company plans to raise $25 million by offering 4.5 million shares at a price range of $4.50 to $6.50. At the midpoint of the proposed range, Firefly Automatix would command a market cap of $170 million.

FireFly Automatix designs and manufactures autonomous lawn care equipment for turf and agricultural applications. Its offerings include two product families: PATH machines for turfgrass harvesting and autonomous mowing platforms, and (AMPs) for large-area mowing. As of June 30, 2025, the amount of machines in use exceeds 770, purchased by customers from the United States, Australia, the United Kingdom, Brazil, Canada, South Africa, and Mexico.

Firefly Automatix was founded in 2010 and booked $44 million in revenue for the 12 months ended June 30, 2025. It plans to list on the Nasdaq under the symbol FFLY. Roth Capital and Lake Street Capital Markets are the joint bookrunners on the deal.