Wealthfront, a digital financial advisory services platform, filed on Monday with the SEC for an initial public offering we estimate could raise up to $250 million.
Known as a “robo-advisor,” Wealthfront’s platform offers a suite of financial products that span a broad risk spectrum delivered through web and mobile channels, such as cash management, investment advisory, borrowing and lending, and financial planning. The company targets younger “digital-first” clients, including Millennials and Gen Z. As of July 31 2025, it had over 1.3 million funded clients and $88.2 billion in platform assets (53% cash management, 47% investment advisory), for average platform assets per client of about $67,000.
The Palo Alto, CA-based company was founded in 2007 and booked $339 million in revenue for the 12 months ended July 31, 2025. It plans to list on the Nasdaq under the symbol WLTH. Wealthfront filed confidentially on June 18, 2025. Goldman Sachs, J.P. Morgan, Citi, Wells Fargo Securities, and RBC Capital Markets are the joint bookrunners on the deal. No pricing terms were disclosed.
