Ethos Technologies, which provides an online life insurance marketplace and analytics platform, filed on Friday with the SEC to raise up to $100 million in an initial public offering.
The company operates a digital platform that integrates distribution, underwriting, policy issuance, payments, and administration for life insurance. The platform processes applications and servicing for consumers, provides agents with sales and policy management tools, and supports carriers with underwriting and administration. As of June 30, 2025, 450,000 policies have been activated on the platform.
The San Francisco, CA-based company was founded in 2016 and booked $320 million in revenue for the 12 months ended June 30, 2025. It plans to list on the Nasdaq under the symbol LIFE. Ethos Technologies filed confidentially on June 12, 2025. Goldman Sachs, J.P. Morgan, BofA Securities, Barclays, Citi, Deutsche Bank, Citizens JMP, William Blair, and Baird are the joint bookrunners on the deal. No pricing terms were disclosed.
