Fitness Fanatics, a Hong Kong-based distributor of sports nutrition products, filed on Monday with the SEC to raise up to $9 million in an initial public offering.
The company plans to raise $9 million by offering 2 million shares (30% secondary) at a price range of $4 to $5. At the midpoint of the proposed range, Fitness Fanatics would command a market value of $143 million.
Fitness Fanatics distributes and sells sports nutrition products in Hong Kong, China, and Malaysia, with a presence across a diverse range of channels, including gyms, supermarkets, convenience stores, membership stores, specialty stores, e-commerce platforms, and online marketplaces. As of December 31, 2024, the company had over 1,000 points of sale.
The Hong Kong-based company was founded in 2016 and booked $19 million in revenue for the 12 months ended December 31, 2024. It plans to list on the Nasdaq under the symbol FIT. Fitness Fanatics filed confidentially on May 2, 2025. Bancroft Capital is the sole bookrunner on the deal.
