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Grocery delivery platform Instacart raises range to $28 to $30 ahead of $638 million IPO

September 15, 2023

Instacart, which operates a grocery delivery platform, raised the proposed deal size for its upcoming IPO on Friday.

The San Francisco, CA-based company now plans to raise $638 million by offering 22 million shares (36% secondary) at a price range of $28 to $30. The company had previously filed to offer the same number of shares at a range of $26 to $28. Cornerstone investors intend to purchase $400 million worth of shares in the offering (63% of the deal), and PepsiCo has agreed to purchase $175 million worth of redeemable convertible preferred stock in a concurrent private placement. At the midpoint of the revised range, Instacart will raise 7% more in proceeds than previously anticipated.

Instacart offers consumers on-demand delivery or pickup across a variety of use cases including the weekly shop, bulk stock-up, convenience, and special occasions at the speed that best serves their needs. The company's retail partners reach 7.7 million monthly active orderers who spend approximately $317 per month on average on Instacart. Retailers reach customers through both the Instacart Marketplace and the Instacart Enterprise Platform, which allows retailers to use Instacart's technology to power their own websites, apps, and retail operations. Additionally, 5,500 consumer packaged brands utilize Instacart Ads to become more easily discoverable to customers. 

Instacart (Maplebear) was founded in 2012 and booked $2.9 billion in revenue for the 12 months ended June 30, 2023. It plans to list on the Nasdaq under the symbol CART. Goldman Sachs, J.P. Morgan, BofA Securities, Barclays, and Citi are the joint bookrunners on the deal. It is expected to price during the week of September 18, 2023.