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Interactive Strength (Forme) Priced, Nasdaq: TRNR

Sells connected home fitness equipment and personal training classes.

Industry: Consumer Discretionary

Latest Trade: $0.95 +0.31 (+49.2%)

First Day Return: -17.4%

Return from IPO: -92.0%

Industry: Consumer Discretionary

We are Forme, a digital fitness platform that combines premium connected fitness hardware products with personal training and coaching (from real humans) to deliver an immersive experience and better outcomes for both consumers and trainers. We believe we are the pioneer brand in the emerging sector of virtual personal training and health coaching and that our products and services are accelerating a powerful shift towards outcome-driven fitness solutions. We offer two connected fitness hardware products, the Forme Studio (fitness mirror) and the Forme Studio Lift (fitness mirror and cable-based digital resistance). Both products are designed to provide a more integrated and immersive experience than similar connected fitness products currently on the market. The Forme Studio features a 43-inch 4K ultra high definition (“UHD”) touchscreen display, which is among the largest and highest definition screens in the connected fitness equipment market, and two front-facing 12 megapixel (“MP”), wide angle cameras designed to facilitate seamless live interaction with a trainer. The Forme Studio Lift also features two cable-based resistance arms that can provide up to 100 pounds of resistance per arm. Sales of our connected fitness hardware products have accounted for the substantial portion of our revenue to date.
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IPO Data
IPO File Date 01/17/2023
Offer Price $8.00
Price Range $6.00 - $8.00
Offer Shares (mm) 1.5
Deal Size ($mm) $12
Lock-Up Date IPO Pro Only
Street Research IPO Pro Only
IPO Data
IPO Date 04/27/2023
Offer Price $8.00
Price Range $6.00 - $8.00
Offer Shares (mm) 1.5
Deal Size ($mm) $12
Lock-Up Date IPO Pro Only
Street Research IPO Pro Only
Underwriters
Aegis Capital Corp.
Company Data
Headquarters Austin, TX, United States
Founded 2017
Employees 121
Website www.formelife.com

Interactive Strength (Forme) (TRNR) Performance