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Softto Filed Terms, Nasdaq: SFTO

Sells branded personal care products in China.

Industry: Consumer Staples

We, through Softto Smart, are engaged in the business of personal care and beauty products, including cleansing, skincare, shampoo and oral care products. We adhere to the goal of being a leader in the Chinese personal care products industry. Softto brand started in 1988 and we have been carrying forward our product development philosophy as “Our product and its quality speak for itself”. We keep up with the development and change of trends in personal care products industry in China and pursue constant improvements of our products. We develop and sell every type and model of our products with high standards to meet market and consumer demands, and to provide quality body skin care brand products for our customers. We do not manufacture our products ourselves; instead, we contract OEM manufacturers to produce our products for us and one of the OEM manufacturers is our largest supplier and related party of the Company. Our product brands mainly include Softto, Softto Oriental Herbs, i-softto, Dakeshu, Qingyuan and Welltop. Our branded products are sold in 238 cities across China. We generate revenues primarily through: (i) offline wholesale, (ii) online retail and (iii) commission fee, which was no longer the main sales channel since 2022.
IPO Data
IPO File Date 01/24/2025
Offer Price
Price Range $4.00 - $6.00
Offer Shares (mm) 3.0
Deal Size ($mm) $15
Lock-Up Date IPO Pro Only
Street Research IPO Pro Only
Underwriters
Revere Securities
Company Data
Headquarters Guangzhou, China
Founded 1988
Employees at IPO 55

Softto (SFTO) Performance

Created with Highcharts 10.3.2Chart context menuSFTO vs. IPO Index (IPOUSA)10. Feb17. Feb24. Feb3. Mar10. Mar17. Mar24. Mar31. Mar7. Apr14. Apr21. Apr28. Apr-40%-20%0%View 5 days5dView 1 month1mView 3 months3mView year to dateYTDView 1 year1yView allAllRenaissance IPO IndexOur ETF tracks the IPO Index