We are a holding company incorporated in the Cayman Islands and not a Chinese operating company. As a holding company with no material operation of our own, we conduct our operations through the PRC operating entities in China. The PRC operating entities serve as mobile advertising service providers in China. Their mobile advertising services provide tailored mobile advertising services which cover a wide spectrum including the creation of mobile advertising plans, placement of ads on media platforms, monitoring of ad performance data and optimization of ad placement strategies. Besides their mobile advertising services, the PRC operating entities also provide advertising agent service to their clients. The PRC operating entities provide customer-tailored solutions to facilitate advertisers to establish and execute their mobile advertising plan. The PRC operating entities are dedicated to offering advertiser clients precise and streamlined promotional advertising services within the mobile advertising sector, while ensuring stringent management of marketing products and channels. This approach not only enhances the efficacy of ads but also improves the return on investment (“ROI”) for their advertiser clients. ROI is defined as the advertiser client’s total revenue directed and generated by ad placement, divided by the client’s cost of ad placement.