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Outbrain Priced, Nasdaq: OB

Provides an online content marketing platform.

Industry: Technology

Latest Trade: $19.34 -0.09 (-0.5%)

First Day Return: 0.0%

Return from IPO: -2.9%

Industry: Technology

Outbrain is a leading recommendation platform powering the open web. Founded in 2006, we pioneered the online content recommendation category. Today our platform enables over 7,000 online properties, including many of the world’s most prestigious publications, helping them engage their users and monetize their visits. Fueled by over 1 billion data events gathered each minute, our platform matches audiences with personalized content and ads, driving quality engagement while delivering efficient, sustainable monetization. Over the past decade, consumers have become increasingly accustomed to seeing highly curated digital content and ads that align with their unique interests. Similar to the way in which social media and search have simplified discovery by synthesizing billions of consumer data points to offer personalized feeds, we provide media partners with a platform that encompasses data scale as well as prediction and recommendation capabilities, helping them deliver a personalized feed of recommendations tailored to their users, based on user interests, preferences, and context. We are a mobile-first company and our Smartfeed™ technology and recommendations are highly effective on mobile devices. We generated over 66% of our revenue on mobile platforms in 2020.
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IPO News for Outbrain
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IPO Data
IPO File Date 06/29/2021
Offer Price $20.00
Price Range $24.00 - $26.00
Offer Shares (mm) 8.0
Deal Size ($mm) $160
Lock-Up Date IPO Pro Only
Street Research IPO Pro Only
IPO Data
IPO Date 07/22/2021
Offer Price $20.00
Price Range $24.00 - $26.00
Offer Shares (mm) 8.0
Deal Size ($mm) $160
Lock-Up Date IPO Pro Only
Street Research IPO Pro Only
Underwriters
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Company Data
Headquarters New York, NY
Founded 2006
Employees 863
Website www.outbrain.com