Lemeng Holdings ^{Filed Terms, Nasdaq: LIAI}

Since our establishment in September 2014, we have focused on proprietary technology to drive our mobile advertising service company. Lemeng Interactive provides customer-tailored mobile advertising services based on big data technology and is certified as a high-tech enterprise. Lemeng Interactive possesses a proprietary DSP programmatic advertising platform to centralize and aggregate advertisement slot purchasing in various media forms from multiple sources. Lemeng Interactive is able to provide customized full-service solutions to help companies carry out precise marketing plan. Lemeng Interactive is committed to providing customers with accurate and efficient integrated marketing promotion services in the field of mobile advertising through accurate control of products and channels while improving the advertising conversion rate and accuracy of advertising. A conversion rate records the percentage of users who have completed a desired action. Conversion rates are calculated by taking the total number of users who “convert” (for example, by clicking on an advertisement), dividing it by the overall size of the audience and converting that figure into a percentage.