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DoubleVerify Holdings Priced, NYSE: DV

Offers a software platform that provides analytics for digital advertising.

Industry: Technology

Latest Trade: $19.54 0.00 (0.0%)

First Day Return: +33.3%

Return from IPO: -27.6%

Industry: Technology

We are a leading software platform for digital media measurement and analytics. Our mission is to increase the effectiveness and transparency of the digital advertising ecosystem. Through our software platform and the metrics it provides, we help preserve the fair value exchange in the digital advertising marketplace. The advertising industry continues to shift from traditional mediums to an expanding array of digital channels and platforms. Digital advertisers have historically relied on inconsistent, self-reported data from a large number of publishers, social channels and programmatic platforms, making it difficult to form an accurate, unbiased view of how and where their ad budgets are spent. As objectionable content and ad fraud have proliferated across the Internet and other digital channels, advertisers are utilizing independent, third-party solutions to protect their brand equity and optimize the performance of their digital media investments. Our technology addresses this need by providing unbiased data analytics that enable advertisers to increase the effectiveness, quality and return on their digital advertising investments. Our proprietary DV Authentic Ad metric is our definitive metric of digital media quality which measures whether a digital ad is displayed in a fraud-free, brand-safe environment and is fully viewable in the intended geography.
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IPO Data
IPO File Date 03/17/2021
Offer Price $27.00
Price Range $24.00 - $27.00
Offer Shares (mm) 13.3
Deal Size ($mm) $360
Lock-Up Date IPO Pro Only
Street Research IPO Pro Only
IPO Data
IPO Date 04/20/2021
Offer Price $27.00
Price Range $24.00 - $27.00
Offer Shares (mm) 13.3
Deal Size ($mm) $360
Lock-Up Date IPO Pro Only
Street Research IPO Pro Only
Underwriters
Goldman Sachs
J.P. Morgan
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Company Data
Headquarters New York, NY, United States
Founded 2008
Employees 633
Website www.doubleverify.com

DoubleVerify Holdings (DV) Performance