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Viant Technology Priced, Nasdaq: DSP

Provides programmatic advertising software.

Industry: Technology

Latest Trade: $9.04 0.00 (0.0%)

First Day Return: +90.9%

Return from IPO: -63.8%

Industry: Technology

We are an advertising software company. Our software enables the programmatic purchase of advertising, which is the electronification of the advertising buying process. Programmatic advertising is rapidly taking market share from traditional ad sales channels, which require more staffing, offer less transparency and involve higher costs to buyers. Our demand side platform (DSP), Adelphic, is an enterprise software platform that is used by marketers and their advertising agencies to centralize the planning, buying and measurement of their advertising across most channels. Through our technology, a marketer can easily buy ads on desktop, mobile, connected TV, linear TV, streaming audio and digital billboards. Our software is designed to make our customers’ lives easier by enabling marketers and their advertising agencies to plan, buy and measure advertising campaigns in a highly automated fashion. We offer an easy-to-use self-service platform that provides customers with transparency and control over their advertising campaigns. Our platform offers customers unique visibility across inventory, allowing them to create customized audience segments and leverage our people-based and strategic partner data to reach target audiences at scale.
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IPO Data
IPO File Date 01/15/2021
Offer Price $25.00
Price Range $22.00 - $24.00
Offer Shares (mm) 10.0
Deal Size ($mm) $250
Lock-Up Date IPO Pro Only
Street Research IPO Pro Only
IPO Data
IPO Date 02/09/2021
Offer Price $25.00
Price Range $22.00 - $24.00
Offer Shares (mm) 10.0
Deal Size ($mm) $250
Lock-Up Date IPO Pro Only
Street Research IPO Pro Only
Underwriters
BofA Securities
UBS Investment Bank
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Company Data
Headquarters Irvine, CA, United States
Founded 1999
Employees 282
Website www.viantinc.com

Viant Technology (DSP) Performance