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Traeger Priced, NYSE: COOK

Makes premium backyard wood pellet grills.

Industry: Consumer Discretionary

Latest Trade: $26.99 +2.79 (+11.5%)

First Day Return: +22.2%

Return from IPO: +34.4%

Industry: Consumer Discretionary

Traeger is the creator and category leader of the wood pellet grill, an outdoor cooking system that ignites all-natural hardwoods to grill, smoke, bake, roast, braise, and barbeque. Our Traeger grills are versatile and easy to use, empowering cooks of all skillsets to create delicious meals with a wood-fired flavor that cannot be replicated with gas, charcoal, or electric grills. At the heart of our brand is a passionate and engaged community called the Traegerhood, which includes everyone from casual grillers to competition pitmasters and professional chefs. Our flagship wood pellet grills are connected devices that allow owners to program, monitor, and control their grill through our Traeger app, which is used on more than 1.6 million mobile devices per month. We complement our innovative cooking technologies with a digital library of approximately 1,600 original recipes and Traeger Kitchen Live cooking classes. We also offer consumable products such as wood pellets, rubs, and sauces, that drive recurring revenue. Leveraging our authentic brand and the Traegerhood, we have established an omnichannel distribution strategy led by retailers ranging from Ace Hardware and The Home Depot to Wayfair and Williams Sonoma. We complement this retail channel with direct to consumer sales through our website and Traeger app. We believe this accessibility has fueled our growth: we have increased our sales from $262 million in 2017 to $546 million in 2020, a CAGR of 28%.
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IPO News for Traeger
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IPO Data
IPO File Date 07/06/2021
Offer Price $18.00
Price Range $16.00 - $18.00
Offer Shares (mm) 23.5
Deal Size ($mm) $424
Lock-Up Date IPO Pro Only
Street Research IPO Pro Only
IPO Data
IPO Date 07/28/2021
Offer Price $18.00
Price Range $16.00 - $18.00
Offer Shares (mm) 23.5
Deal Size ($mm) $424
Lock-Up Date IPO Pro Only
Street Research IPO Pro Only
Underwriters
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Company Data
Headquarters Salt Lake City, UT
Founded 1987
Employees 35
Website www.traegergrills.com