Blue Buffalo Pet Products ^{Priced, Nasdaq: BUFF}

We are the fastest growing major pet food company in the United States, selling dog and cat food made with whole meats, fruits and vegetables, and other high-quality, natural ingredients. BLUE is a billion dollar brand and is the #1 brand in the Wholesome Natural market segment. We develop, produce, market and sell pet food under our five product lines: BLUE Life Protection Formula, BLUE Wilderness, BLUE Basics, BLUE Freedom and BLUE Natural Veterinary Diet lines. Each of our major product lines of pet food include different product types for dogs and cats, such as dry food, wet food and treats. We also produce and sell cat litter under the BLUE Naturally Fresh line. While we have only one reporting segment, for purposes of discussing our net sales we categorize our products as Dry Foods or Wet Foods, Treats and Other Products. Dry Foods contributed approximately 81% of our net sales for both of 2015 and 2014 and 82% for 2013, with the remaining 19% and 18%, respectively, for each of those periods attributable to Wet Foods, Treats and Other Products.