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BrilliA Priced, NYSE American: BRIA

Provider of women's lingerie and intimate apparel.

Industry: Consumer Discretionary

Latest Trade: $3.88 0.00 (0.0%)

First Day Return: 0.0%

Return from IPO: -3.0%

Industry: Consumer Discretionary

BrilliA was incorporated on July 14, 2023, in the Cayman Islands. BrilliA is the holding company of (i) Bra Pro, which was incorporated in the British Virgin Islands on December 14, 2011, and, (ii) through its subsidiary BrilliA Singapore, MAP, which was incorporated in Indonesia on December 8, 2015. As of the reorganization on April 30, 2024, both Bra Pro and MAP are direct and indirect subsidiaries of BrilliA. Bra Pro operates primarily as a sales and marketing entity, focusing on maintaining customers relationships and managing orders for lingerie and apparel from these customers. Based on the preferences of these customers, Bra Pro then directly engages with third-party manufacturers, sourcing materials, and establishing supply contracts with them. Bra Pro’s revenue stream comes from payments made by these customers. Bra Pro is a premier supplier of ladies’ intimate apparel worldwide. Some of the key customers of Bra Pro include Fruit of the Loom Inc, Hanes Brands Inc, Jockey International, Hennes & Mauritz, Canadelle and Li & Fung. MAP serves as Bra Pro’s fulfilment partner, overseeing the execution of Bra Pro’s customers’ orders. MAP’s services entail leading the design and prototyping phases of the lingerie and apparel design based on Bra Pro’s customer’s preferences, and ensuring the quality of products manufactured by third-party manufacturers. Bra Pro compensates MAP for these fulfillment services.
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IPO Data
IPO File Date 09/12/2024
Offer Price $4.00
Price Range $4.00 - $5.00
Offer Shares (mm) 2.5
Deal Size ($mm) $10
Lock-Up Date IPO Pro Only
Street Research IPO Pro Only
IPO Data
IPO Date 11/27/2024
Offer Price $4.00
Price Range $4.00 - $5.00
Offer Shares (mm) 2.5
Deal Size ($mm) $10
Lock-Up Date IPO Pro Only
Street Research IPO Pro Only
Underwriters
A.G.P.
Company Data
Headquarters Singapore
Founded 2011
Employees at IPO 194
Website www.brilliaincorporated.com

BrilliA (BRIA) Performance