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Customer engagement platform Braze files for a $100 million IPO

October 22, 2021

Braze, which provides a cross-channel customer engagement platform, filed on Friday with the SEC to raise up to $100 million in an initial public offering.

Braze states that it is a leading comprehensive customer engagement platform that powers customer-centric interactions between consumers and brands. Using Braze's platform, brands ingest and process customer data in real time, orchestrate and optimize contextually relevant, cross-channel marketing campaigns, and continuously evolve their customer engagement strategies. As of July 2021, the company had more than 1,000 customers globally. Its platform enabled interactions with 3.3 billion monthly active users via its customers' apps, websites, and other digital interfaces in July 2021, up from 2.3 billion in January 2020 and 1.6 billion in January 2019.

The New York, NY-based company was founded in 2011 and booked $186 million in revenue for the 12 months ended July 31, 2021. It plans to list on the Nasdaq under the symbol BRZE. Goldman Sachs, J.P. Morgan, Barclays, Piper Sandler, and William Blair are the joint bookrunners on the deal. No pricing terms were disclosed.