Zeta Global Holdings, which offers a customer data platform with automated marketing and advertising tools, raised $215 million by offering 21.5 million shares (31% insider) at $10, the low end of the range of $10 to $12. The company originally filed to offer 22.7 million shares (31% inside) at the same range. At pricing Zeta commands a fully diluted market value of $1.9 billion, 9% lower than previously anticipated.
Zeta Global Holdings plans to list on the NYSE under the symbol ZETA. Morgan Stanley, BofA Securities, Credit Suisse, and Barclays acted as lead managers on the deal.
