Liftoff Mobile, which provides AI-powered advertising and monetization software for mobile apps, raised $437 million by offering 19 million shares at $23, above the $20 to $22 range.
Liftoff Mobile previously filed in January to raise $711 million at a $5.5 billion market cap, before postponing its IPO at the eleventh hour in early February amid a broad selloff in the software space. The company formally withdrew its papers later that month before refiling in late April.
Liftoff Mobile, formed in 2021 through the merger of Liftoff and Vungle, provides an AI-powered platform that supports user acquisition and ad monetization for mobile app advertisers and publishers across various verticals like social media, finance, entertainment, and gaming. As of September 30, 2025, its software development kit is integrated into over 140,000 apps, connecting to approximately 1.4 billion daily active users worldwide, while serving over 1,000 marketers globally.
The Redwood City, CA-based company will trade on the Nasdaq under the symbol LFTO. Goldman Sachs, Jefferies, Morgan Stanley, Barclays, RBC Capital Markets, UBS Investment Bank, Wells Fargo Securities, William Blair, Cantor Fitzgerald, Deutsche Bank, PJT Partners, WR Securities, Nomura Securities, BTIG, Needham & Co., and Raymond James acted as joint bookrunners on the deal.
